About Me

I started sharing little slices of my life in 2012 with Vanessa In Boston, an award-winning lifestyle blog that became my digital diary and my first love of finding beauty and joy in the everyday. Over the years, that curiosity grew into a creative agency, collaborations, and countless projects that taught me the art of storytelling.

Now, with my growing family and a slower, more intentional pace, I’m coming home to that original love: celebrating the small moments, the quiet rituals, and the things that make life feel tender, joyful, and a little magical….

Audience Snapshot

  • Primary Locations: Boston, New York, London

  • Channels: Instagram (3.5k), Facebook (1.2k), Pinterest, TikTok

  • Demographic: Women, ages 25–44

  • Interests: Mindful lifestyle, home rituals, style essentials, gentle self-care, travel inspiration, small everyday joys

What I Create

  • Long-form lifestyle posts

  • Aesthetic home & style content (slow living, soft girl energy)

  • Travel guides for the places that deserve to be romanticized

  • Personal essays & real-life

  • Rituals, routines & gentle living inspiration

  • Brand-aligned photography and short-form video

Community Style: Engaged, thoughtful, values quality over quantity; drawn to authentic storytelling and aesthetic, accessible and aspirational content

Over the past decade, I’ve learned that the stories we tell — both to ourselves and to the world — shape how we move through our days, our relationships, and our homes.

My work has always been about connection — to place, to ritual, to beauty — and now more than ever, it’s rooted in empathy, reflection, and real‑life experience.

Questions or collaboration inquiries?


Reach me at vanessa@vanessa-hurley.com